February 9, 2022

How a great agent adds value to a sale

When it comes to selecting a real estate agent to sell your property, there’s a big difference between a good agent and a great one.

A great agent will work with the seller, offering their trusted advice, while also providing a suite of tools that ensure a successful sale.

They will also add value that goes far beyond the price of commission.

With that in mind, here are five ways a great agent adds value to a sale.

It’s about you

A great real estate agent appreciates that selling a property isn’t about the transaction, but involves ensuring you can move onto the next stage of your life, whatever that may be.

They are more interested in understanding what you hope to achieve and then devise a strategy to make that happen.

The right strategy will ensure your property sells smoothly and successfully with minimum stress.

Honest feedback and advice

Great agents won’t tell you what you want to hear, but instead act as trusted advisors who share the information you need to know.

They will offer advice on what you need to do to improve your property’s chance of sale, set a realistic price expectation and discuss your options while tapping into their proven market insight.

This ensures your property will appeal to the right buyer for the right price, which are both major factors in any successful sale.

A pool of buyers

A great agent knows exactly what is happening in their area, and part of this involves having a pool of potential buyers in their database who are looking for a property just like yours.

In fact, when you’re selecting an agent this is a key question to ask. Do you have a database of buyers who are looking for properties just like mine?

The right strategy

There are multiple ways to sell a property, ranging from private treaty to auction, off-market and tender.

A great agent will devise a strategy specifically for your property and based on what you hope to achieve.

More importantly, they will explain this strategy, including why they think this method of sale is right for you and the market at this moment in time.


A truly great agent is skilled at negotiation. They know getting a sale across the line includes speaking with buyers, being open and accountable, being realistic and going that final extra mile.

And here, the skill lies in both reading people and matching buyers and sellers together to achieve joint outcomes that benefit both.

Importantly, this negotiation skill can add real value to the sale of your property. It can be the difference between simply selling the home and getting the actual price you hope for.

How to measure the value and skill of an agent

The value of an agent isn’t found in the highest appraisal or the lowest fees. In fact, these things will often fade into insignificance when you find an agent who is truly skilled at what they do.

And to determine this skill, it comes down investigating factors:

  • Word of mouth referral
  • Online reviews
  • Local knowledge
  • Market insight
  • Proven results
  • Accessibility and communication skills

How confident you feel that your property is in the right hands when you speak with them

Looking to buy or sell?

If you’re considering buying or selling a property, why not chat with one of our friendly Eview agents on 1300 438 439?

You can also view our list of currently available properties here.