How to make your home stand out from the crowd


When it comes to selling a property, it’s important to ensure your home stands out from the crowd.

After all, the more interest you can generate in your home, the better chance you’ll have of selling it quickly for the price you hope to achieve.

So what’s involved, and how exactly do you make your home stand out from other similar properties currently on the market?

It’s about emotion

As much as buying a property is a financial decision, there are a whole host of emotions involved as well.

And tapping into the emotions of buyers is essential when it comes to ensuring your property stands out in a crowded marketplace.

From the outset, you should consider who exactly your property is likely to suit and harness the emotions of this prospective buyer pool where possible.

That means highlighting the features that are most likely to appeal to them, and really making your property inviting when it comes time for those all-important open homes.

Street appeal

After viewing your property online, the first thing a prospective buyer is likely to do is drive past the home to see what it looks like in person.

And that’s where street appeal is paramount.

As you prepare the property for sale, ensure the front and entrance is tidy, inviting and well kept.

Great street appeal will further pique the potential buyer’s interest, ensuring they attend the open home to see inside.

Open homes

Open homes are the opportunity for your property to really shine, but it’s not quite as simple as just throwing open the doors and inviting people in.

A really successful open home starts long before you put your property on the market, and includes:

  • Decluttering
  • A good clean
  • A fresh coat of paint, if required
  • Staging, if needed

Additions that add value

Often it’s those extras that really help a home stand out from its peers, but it begs the question what additions really add value to a property?

Truth be told, it kind of depends on exactly who your potential buyer is likely to be and the price bracket your property will likely fall within.

For example, a swimming pool might be a valuable addition to a Queensland family home on a large block, but if the property is more suited to first home buyers, that pool might be an over capitalisation.

If you’re looking for improvements that will really add value to a property, speak with an agent in advance for advice on which additions will deliver the greatest ‘bang for your buck’.

All the information needed

A swift and smooth sale of a property is all about removing the barriers that may stand in the way of someone purchasing that property.

To remove any potential hurdles, it’s a great idea to have all the information a potential buyer might need about the property readily available.

This includes:

  • Council rates
  • Flood mapping or council zoning
  • House plans
  • The dates of any renovations and who they were undertaken by
  • Pest and building inspections

Strategy is key

Making your home stand out from the crowd is all about strategy, and it’s important to find a great agent who will put together the right marketing and sales strategy for your specific property.

When interviewing agents to sell your home, ask them about their strategy, including:

  • How they intend to market the property
  • Who they believe it’s suited to
  • What improvements might be needed in advance of taking the property to market, and
  • How they intend to ensure your property stands out from the crowd.

How we can help

If you’re considering buying or selling a property and seeking to understand the current market conditions, why not chat with one of our friendly agents to understand how we can help?

Or feel free to enter your address below to get your instant property estimate.

We’re not just about property, but the people and the stories behind it. You can also view our list of currently available properties here.